Frequently asked questions

NAP stands for Name, Address, and Phone Number—the essential details customers use to identify and contact your business. Keeping your NAP information consistent across the web is crucial for local SEO, ensuring search engines and customers always find accurate, up-to-date information about your business.

Google My Business—now known as Google Business Profile—is a free tool from Google that allows businesses to manage their online presence across Google Search and Maps. Creating and optimizing your profile helps boost visibility and attract more customers.

GMB optimization and management include tasks designed to improve your visibility on Google. This can include refining business information, publishing posts, responding to reviews, analyzing insights, and providing regular performance reports.

Professional GMB management can help your business:

• Improve local search visibility
• Increase website traffic
• Generate more leads and sales
• Strengthen trust and credibility with customers

Results vary depending on competition, audience size, and the depth of your optimization efforts. With strategic and consistent management, most businesses begin to see improvements within a few weeks to a few months.

At SM Digital, our team of experienced Google Business Profile specialists tailors every strategy to the unique needs of each client. We use a data-driven approach to maximize performance and provide ongoing reporting to keep you informed and aligned with your goals.

While SM Digital ensures compliance with Google’s guidelines, we cannot control Google’s policy changes or actions outside our services. If your profile is suspended or removed, we will help diagnose the issue and work with you to address it—though reinstatement cannot be guaranteed.

Although you can manage your own GMB profile, partnering with SM Digital offers significant advantages:

• Deep knowledge of GMB best practices
• Professional optimization and continuous
• management
• Saved time and fewer headaches
• Better visibility and performance

Managing your Google Places listing is essentially the same as managing your Google Business Profile. It includes keeping your information accurate, engaging with customers, posting updates, and leveraging all available features. SM Digital handles all of this on your behalf.

A properly managed Google Business Profile can increase website visits, phone calls, and foot traffic. It also provides valuable insights about customer behavior, helping you make smarter marketing decisions. SM Digital ensures you get the most out of all these features.

Yes. Google My Business (Google Business Profile) is completely free and allows businesses to manage how they appear on Google Search and Maps.

Google is a global technology company offering many services—including search, maps, and email.
Google My Business (Google Business Profile) is a specific, free tool within Google that helps businesses control and enhance their online presence across Google Search and Maps.

Categories are labels that help Google understand what your business offers. You can choose up to 10 categories, including one primary category that describes your main service. The right categories help your business appear in relevant searches.

Attributes highlight specific features of your business—such as “outdoor seating,” “free Wi-Fi,” or “wheelchair accessible.” These details help customers find businesses that meet their needs. SM Digital can guide you in selecting the most relevant attributes for your audience.

Absolutely! SM Digital supports businesses of all sizes and experience levels. We can manage every step—from initial setup and verification to ongoing optimization, posting, updates, and reporting—ensuring your profile performs at its best.